Privacy Policy

This Privacy Policy sets forth certain terms and conditions of the legal contract between you and Alexx, Inc. (also known as with respect to your use of the website, whether you are a guest or have an account. At Alexx, Inc., we respect your right to privacy and we understand that you need to control the use of your personal information. This Privacy Policy details below the measures taken by Alexx, Inc. to protect your privacy in connection with your use of


Alexx, Inc. is the data controller for your Personal Data (as defined below). Alexx, Inc. is operated from and hosted on a server in the United States. If you are outside of the United States and access or submit your Personal Data to us, please be advised that U.S. law may not offer the same privacy protections as the law of your jurisdiction. If you visit or contact us from outside of the United States, please be advised that any information you provide to us or that we automatically collect will be transferred to the United States and processed in accordance with this Privacy Policy. 

  1. Information We Collect and Receive
    1.1 Personal Data.Alexx, Inc. collects user submitted information including but not limited to name, email address, and age to authenticate users and to send notifications relating to to those users. In order to enrich the user experience, Alexx, Inc. may also collect other data either directly or via third-party sign-on services (e.g., Facebook Connect), including but not limited to: personal interests, location, IP address, language, gender, age, education, and occupation. User account information, including names, may also be collected and displayed in order to enrich the user experience and facilitate user interaction through and in email communications. Information collected or received by us, solely to the extent any such information can be used to identify an individual person and is considered personal data under applicable data protection law, is referred to in this Privacy Policy as “Personal Data.”

1.2 Non-Personal Data. Alexx, Inc. also automatically collects non-personally-identifiable information, including but not limited to aggregated non-personal user data, crash event reports, and device type and browser type, from users and visitors to (“Non-Personal Data”). Within, we utilize technologies (such as “cookies”) to help us collect usage data and store member preferences. We may also utilize tracking technologies of third parties to collect Non-Personal Data about you through and across third-party websites and services. For additional information regarding how we use these technologies, please see Section 4 – “Use of Cookies and Similar Technologies” below. 

  1. How We Use Your Information
    2.1 Personal Data


Categories of Personal Data

Why we collect it

Registration and authentication

Your name, email address, and age

Legitimate Interest - We require your name and email address to create your account. We may require your age to authenticate your registration. Your email address is not shared or publicly displayed within Your full name, to the extent collected and stored, is never directly revealed to other users unless authorized by you.

Communicate important messages

Your name and email address

Legitimate Interest - We use your name and email address to communicate with you regarding your account, your purchases and/or other transactions with Alexx, Inc., changes in our Terms of Service, Terms of Sale, and/or Privacy Policy, and other matters relating to your account with Alexx, Inc.. It also enables us to send you announcement emails about our new content, features, services, products, promotions, etc. 

You may withdraw consent and opt out of receiving announcement emails from us at any time by following the opt-out link contained in an announcement email you previously received or by emailing us at

Accept payments

Your payment information

Legitimate Interest - We use certain third-party payment processors to collect and process your payment information when you purchase products or services through (please see Section 6 – “Service Providers” below for more information).

Security and monitoring

Your IP address

Legitimate Interest - We record your IP address for security and monitoring purposes.

Share Content or invitations

Your email address and email addresses of friends and family

Affirmative Consent - We may store the email addresses that you provide so that Alexx, Inc. can send notifications authorized by you and related reminders to such email addresses. Alexx, Inc. does not sell these email addresses or use them to send any other communication besides those initiated by users and invitation reminders initiated by Alexx, Inc.. Recipients of emails from Alexx, Inc. may contact us to request the removal of their information from our database by clicking on the opt-out link at the bottom of our emails. 

You may prevent Alexx, Inc. messages from being sent to any email address you control by sending an email request to Please note that the email must come from the account you wish to block.


2.2 Non-Personal Data. Non-Personal Data is used to manage and improve, track usage, and may be shared with third-parties to provide more relevant services and advertisements to users. If Personal Data is anonymized, aggregated, or modified so that it can no longer reasonably identify a specific user, it is considered Non-Personal Data and Alexx, Inc. may use such information for any business purpose. 

  1. How We Share Your Information
    3.1 We Do Not Share/Sell Your Information with any other companies.

3.2 Other Disclosures. Except as otherwise described in our Privacy Policy, Alexx, Inc. will not disclose personal information to any third party unless we believe that disclosure is necessary: (1) to comply with applicable law or to respond to a subpoena, court order, search warrant, or other legal process received by Alexx, Inc., whether or not a response is required by applicable law; (2) to protect or enforce our rights or the rights of a third party; (3) to protect the safety of members of the public and our users; or (4) to respond to an emergency. Alexx, Inc. reserves the right to transfer personal information to a successor in interest that acquires rights to that information as a result of a sale of Alexx, Inc. or substantially all of Alexx, Inc.’s assets to that successor in interest or of a merger between Alexx, Inc. and such successor in interest. Alexx, Inc. also reserves the right to disclose personal information as necessary to enable third-party service providers to support and maintain the operation of (please see Section 6 – “Service Providers” below for more information). You will be notified via e-mail of any such change in ownership or control of your personal information. For more information see Section 14 - "Changes in Our Privacy Policy" below. 

  1. Use of Cookies & Similar Tracking Technologies
    4.1 Cookies.Alexx, Inc. uses cookies (including Flash cookies) to store user preferences, account status, and traffic origination and to record session information, for purposes including but not limited to (i) ensuring that users are not repeatedly offered the same advertisements and (ii) customizing newsletter, advertising, and Web page content based on browser type and user profile information. A “cookie” is a small amount of data that is sent to your browser from an Internet server and stored in your computer. You may be able to configure your browser to accept or reject all or some cookies (other than Flash cookies) or notify you when a cookie (other than a Flash cookie) is set - each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. However, you must enable cookies from Alexx, Inc. to use most functions offered through


Flash cookies (also known as “local shared objects” or “LSOs”) cannot be rejected, disabled, turned off, opted out, or deleted in the same way as regular cookies such as HTML cookies. Flash cookies may remain on your computer even after you have rejected, disabled, opted out, or deleted regular cookies. For information on how to manage and remove Flash cookies, please visit: 

4.2 Web Beacons. In addition, Alexx, Inc. may use so-called “pixel tags,” “web beacons,” “web bugs,” “clear GIFs,” etc. (collectively, “Web Beacons”) to collect information about your usage of These are small electronic images embedded in web content (including online ads) and email messages and are ordinarily not visible to users. Like cookies, Web Beacons enable us to track pages and content (including ads) accessed and viewed by users on Also, when we send HTML-formatted (as opposed to plain text) emails to our users, Web Beacons may be embedded in such emails to allow us to monitor readership levels so that we can identify aggregate trends and individual usage to provide our users with more relevant content or offers. Web beacons in emails may recognize specific activities, such as when an email was opened, how many times an email was forwarded, which links in the email were clicked on, etc. Web Beacons cannot be declined when delivered via a regular web page. However, Web Beacons can be refused when delivered via email. If you do not wish to receive our Web Beacons via email, you will need to disable HTML images or refuse HTML (select Text only) emails via your email software. 

4.3 Third-Party Analytics. Alexx, Inc. implements several Google Analytics features that support Display Advertising. You may opt out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings or by installing the Google Analytics opt-out browser add-on. 

Alexx, Inc. may utilize one or all of the following currently or in the future: 

  • Demographics and Interest Reporting”, which collects data based on user demographics and interests, including but not limited to: age, gender, affinity category behavior, and other category behavior. Data collected from the Google Analytics Demographics and Interest Reporting function is used to enrich the user experience and provide more relevant services to users. Alexx, Inc. may use other third-party analytics services to collect Non-Personal Data, including but not limited to session information, key events, device type, location, language, timestamp, platform, and time zone. We use these services to collect and compare information about the user base and user visits, as well as to improve 
  • “Remarketing with Google Analytics”to advertise online. In addition, third-party vendors, such as Google, show these ads on sites across the Internet and Alexx, Inc. and third-party vendors use both first-party and third-party cookies to inform, optimize, and serve ads based on user visits to
  • Google Display Network Impression Reporting”, which uses both first-party and third-party cookies to report how ad impressions, uses of ad services, and interactions with the ad impressions and ad services are related to user visits to

4.4 Third-Party Functionalities. also contains links to and/or enables certain third-party Internet functionalities to enhance your online experience, including, without limitation, social plug-ins, tools, and APIs. Prior to using any third-party functionalities (e.g., Facebook Connect) on, you should consult the privacy notices of the third-party providers of such functionalities (e.g., Facebook). Once again, we have no control over what information is collected by such third parties or how they may use the information. The privacy policies and data practices of such third parties may significantly differ from ours, and we make no representation or warranty whatsoever about their data policies and practices. Your communications and interactions with such third parties are solely between you and them and are at your own risk. 

  1. Data Retention
    Alexx, Inc. may retain your Personal Data and Non-Personal Data as long as you continue to use and are registered through You may request that we delete your Personal Data and close your account at any time by emailing us at However, we may retain your Personal Data for an additional period of time, as permitted or required under applicable law, to conduct audits, prevent fraud and abuse, improve, comply with legal obligations, maintain security, enforce our Terms of Service, or for any other legitimate and lawful business purpose. In addition, after your account has been closed we will continue to retain your Non-Personal Data and any Personal Data that has been anonymized, aggregated, or modified so that it can no longer reasonably be used to identify you. 
  2. Service Providers
    We rely on certain third-party services for the operation of, such as credit card payment processing, order processing, fulfillment and shipment, data storage and security, etc. The security of your personal information is important to us. Please keep in mind that, to the extent a third-party service provider needs to access your information in order to perform services for us, we share your information with that provider. However, we do require that any third-party service providers limit their use of your information solely to providing services to us and that they maintain the confidentiality, security, and integrity of your information and not make unauthorized use or disclosure of the information. 

For example, if you purchase a physical product through, we use a third-party vendor to pack and ship your order. Our fulfillment vendor will be given access to your full name and shipping address solely for the purpose of shipping your order. We require our fulfillment vendor not to retain, share, store, or use your information for any other purpose. 

  1. Third-Party Sites may contain links to third-party sites or applications. Unless expressly otherwise stated by Alexx, Inc., Alexx, Inc. is not responsible for the privacy policies and/or practices of linked third-party sites or applications. When you leave and go to a third-party site or application, our Privacy Policy will no longer apply, and any information collected from or about you on the third-party site or application will be governed by the privacy policy of that third party. Third-party sites’ or applications’ privacy policies and data practices may be substantially different from those of Alexx, Inc.. They may send their own cookies, web beacons, etc. to your computer or mobile device and may collect data about you and make use of the data in ways that we would not. You access such third-party sites or applications entirely at your own risk. You should always read the privacy policy of a third-party site or application and use caution before disclosing any personal information. 

For example, allows you to check out through PayPal. If you choose to use PayPal, your use of the PayPal service (including any personal information you submit to PayPal) is subject to and governed by PayPal’s privacy policy and not Alexx, Inc.’s. Also, when you purchase any Alexx, Inc. products or services from a third-party store (e.g.,, your purchase is with the third-party store and not with Alexx, Inc., and accordingly, any personal information you submit to the third-party store in connection with the purchase is subject to and governed by the privacy policy of the third-party store and not Alexx, Inc.’s. 

  1. Correcting, Updating, or Removing Information
    You may access, modify, or remove your personal information (except for the email address linked to a user account) at any time by logging into your account and accessing the “My Account” section. To receive notifications on updates or changes to, we ask that you keep your account updated with most relevant personal information (i.e. your current email address). If you wish to change the email address linked to your account please contact us by email at
  2. Email Choice/Opt-out
    You may choose to no longer receive marketing emails (i.e. emails that contain ads, promotional offers, etc.) by contacting us at to request the removal of their information from our database or by clicking on the opt-out link at the bottom of our emails. All notification emails and Alexx, Inc. newsletters include instructions for opting-out of those communications in the future. 
  3. Security
    Alexx, Inc. aims to provide you with a secure customer experience. Alexx, Inc. user accounts are secured by user-created passwords. Alexx, Inc. takes precautions to ensure that user account information is kept private. We use commercially reasonable measures to protect user information that is stored within our database, and we restrict access to user information to those employees who need access to perform their job functions, such as our customer service personnel and technical staff. However, we do not guarantee that these efforts will completely protect user account information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time. We will endeavor to notify users in the event that the security of their personal information is breached or compromised. By submitting personal information to, you expressly consent to receiving our notification regarding any breach or compromise, or suspected breach or compromise, of the security of your personal information, by email or postal mail, as we deem appropriate and as required by law. For any additional information about the security measures we use on please contact us at

We urge you to keep your username, password, and other account access information in a safe place and not to divulge it to anyone. Also, remember to sign off your account when you have finished using This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or an internet cafe. 

  1. Your California Privacy Rights
    Effective January 1, 2005, California Civil Code Section 1798.83 (known as the “Shine the Light” law) provides that, if an individual who is a California resident has provided his/her personal information to a business in connection with a business relationship that is primarily for personal, family, or household purposes, and if that business has within the immediately preceding calendar year disclosed such individual’s personal information to a third party and knows or should have known that such third party used the information for its own direct marketing purposes, then that business is obligated to disclose in writing to such individual upon request, what personal information was shared and with whom the information was shared. A business may comply with this law by: (1) having EITHER a published privacy policy of not sharing a customer’s personal information for third-party direct marketing use unless the customer has first affirmatively opted in to such sharing OR a published privacy policy of not sharing a customer’s personal information for third-party direct marketing use if the customer has opted out to prevent his/her personal information from being shared for third-party direct marketing use; AND (2) notifying the customer of his/her right to opt out and providing a cost-free means for the customer to exercise that right. 

California residents may request an information-sharing disclosure from us by emailing your request to or writing to us at Alexx, Inc., 6520 Platt Ave. #633, West Hills, CA 91307. Please note that, under the law, we are not required to respond to your request more than once in a calendar year, nor are we required to respond to any requests that are not sent to the above-designated email or mailing address. 

Do Not Track Disclosure: does not currently respond to “Do Not Track” signals of Web browsers. However, should the industry establish uniform technological standards for recognizing and interpreting “Do Not Track” signals, Alexx, Inc. would be open to following such industry standards. 

  1. Your General Data Protection Regulation Rights
    Effective May 25, 2018, Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (“General Data Protection Regulation” or “GDPR”) provides that an individual located in the European Union (EU) or the European Economic Area (EEA) has certain rights relating to their personal data:
  • Right to Delete Your Personal Data:If you wish for us to delete all or some of your Personal Data, please email us at . However, please note that some Personal Data (like your email address) is necessary to maintain an account through
  • Right to Object to or Restrict Our Use of Your Personal Data:If you wish to limit or restrict our use of your Personal Data, please email us at However, please note that some Personal Data (like your email address) is necessary to maintain an account through
  • Right to Access, Change, or Modify Your Personal Data:If you wish to confirm whether we are collecting and processing your Personal Data email us at . If you wish to access, change, or modify some of your Personal Data, you can go to the "My Account" section of or email us at
  • Right to Export Your Personal Data:If you would like a copy of your Personal Data, please email us at to request an export file in a machine-readable format.
  • Right to Withdraw Consent:If you wish to withdraw consent to certain Personal Data processing activities, please email us at To opt out of receiving announcement emails from us, you can follow the opt-out link contained in an announcement email you previously received.
  • Right to File a Complaint:If you are located in the European Union (EU) or the European Economic Area (EEA), you have the right to file a complaint with your local data protection authority. 


Please email us at if you have any questions or concerns about how and when we collect and use your Personal Data. 

  1. Children’s Privacy
    Alexx, Inc. is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. is not intended for use by children under the age of 16 without parental consent. Alexx, Inc. does not knowingly collect personal information from children under the age of 16. Users must be 16 or older to be eligible to register accounts on 
  2. Changes in Our Privacy Policy
    This Privacy Policy is subject to change by Alexx, Inc. from time to time. If we make material changes (including material changes in the way we use or share user personal information, such as using information for purposes materially different from those disclosed in this Privacy Policy), we will post the changes on affected by such changes and/or notify account holders via email. Also, we may ask you to review and acknowledge or consent to the changes at the time of their next account log-in. By continuing to use that would be affected by such changes, you agree to be bound by the changes to this Privacy Policy. Please check our Privacy Policy regularly for updates to our policies and practices. 
  3. Contacting Us
    If you have any questions about this Privacy Policy, the data practices of any of, or your dealings Alexx, Inc., please contact us via email at, or via mail at Alexx, Inc. ATTN: Privacy Dept., 6520 Platt Ave. #633, West Hills, CA 91367.