About Us

Alexx, Inc. is a small, woman-owned business in the City of Los Angeles.

The idea for Finders Key Purse® came to owner and inventor Sandy Stein literally in a dream in which her deceased father showed her the design and told her to get out there and sell it! At the time Sandy was 52, a career flight attendant, and mother of a 10 year old boy. Her husband had been out of work and the airline industry was suffering due to 9/11. Using her natural sales ability and experience gained from selling lipstick (a side job), she put together the most unusual sales plan the gift market had ever seen. Then, using her life savings, Sandy launched Finders Key Purse® in December 2004. She and her team sold 1 million pieces in her first year of operation!

Over 11 million Finders Key Purse® have been sold to date and Alexx, Inc. has thousands of customers throughout the United States, Australia, Canada, New Zealand, & South America.

Alexx, Inc. continues to grow its distribution as well as its product lines. Alexx, Inc, sells direct to wholesalers and charities with 503B/501(c)(3) status.

Alexx Inc. is WBENC certified!



                                                            The Women's Business Enterprise National Council (WBENC), founded in 1997, is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3) non-profit, partners with 14 Regional Partner Organizations to provide its national standard of certification to women-owned businesses throughout the country. WBENC is also the nation's leading advocate of women-owned businesses as suppliers to America's corporation.